jsokol@mac.com
MOBILE: (646) 489-8707

• Chrysler Corporation: Led team in implementation of digital engagement for Chrysler's Northeast Business Center for a digital email campaign to in-market shoppers and CDJR owners in the NE US. Oversaw and developed creative for Chrysler internal marketing team.
• Meals on Wheels: Led website redesign for Bradenton Meals on Wheels chapter and developed SEO strategy that achieved Page1 rank on Google SERPs for competitive search terms.

Automotive B2B Marketing

• Leveraged a database of over 100,000 contacts at dealerships to promote events, products and services for clients such as Equifax, Ziebart, G.E. Financial
• Segmented database based upon job roles, geography and engagement levels to target messaging
• Developed sales email campaigns to generate sales leads via Quote Requests, Demo Requests, etc.
• Developed marketing automation campaigns to nurture warm leads down the sales funnel
• Leveraged retargeting, social media and SEM strategies to acquire more leads
• Products and services marketed to dealers included but not limited to the following: Dealership Security, Facility Renovations, Software Systems, IT Services, Reputation Management, Mobile Apps, Car Wash Systems, Advertising Services, Dealership Events, Aftermarket Products, Warranty Programs, Books, Videos, Training etc.
• Products & services price points ranged from $49/mo fees to $100,000 Dealership Renovations
• Business Development: Attended major industry tradeshows to promote products and develop strategic partnerships with vendors and resellers. Worked with Chrysler N.A. to develop products and services for Chrysler dealerships in the NE and Midwest zones.

Marketing Communications Direct/Email Marketing (B2B/B2C) Website/Landing Page Development Mobile Marketing / SEM / Retargeting

Vendor Liason / Project Management Analytics/Reporting/Data Mining Technical Search Engine Optimization Content Writing / Keyword Analysis

MRM MCCANN    Digital Marketing Agency    Bradenton, FL • Feb 2011–Current
Cadillac Account Director (Feb 2016 – Sept 2016) | Cadillac Account Director (April 2013 – July 2015)
Digital Account Lead acting as remote liaison servicing Cadillac NYC clients for MRM team in Detroit. Oversee digital production for desktop/mobile sites, online display advertising and CRM/Email. Manage a $4M Digital Production Budget.

• GM World Platform. Developed customer journeys for new website technology platform that would allow for custom content on web pages, online banners and database connectivity.
• CRM/Email. Led exploration of new interactive email technologies for owner and brand communications to create a more immersive user experience on mobile.

CACTUS SKY DIGITAL    Digital Marketing Agency    Bradenton, FL • Feb 2011–Current
Digital Marketing Manager (Feb 2011 - April 2013) | VP of Digital Marketing (April 2013 – July 2015)
Lead all key client digital marketing strategies, business development initiatives and technology decisions for company products and services.

• Tier 3 Marketing Chrysler Corp. Led team in implementation of digital engagement for Chrysler's Northeast Business Center for a digital email campaign to in-market shoppers and CDJR owners in the Northeast United States. Built and tracked landing pages to gauge conversion rates and verify geo targeting of audience.
• Client Success. Leveraged mobile marketing strategies to incorporate database mining, marketing automation, Facebook ads, YouTube and retargeting to help Mote Marine Research Lab increase Reef plate license plate sales 30% Year over Year.
• Operational Success. Oversaw the successful implementation of several major new technology platforms which included sourcing and selecting vendors, negotiating contracts, onboarding, testing systems and training internal teams, transitioning assets and clients to new platform.

LEMZEM INC.     Health Oriented website/startup     Feb 2010–Dec 2010
Partner, VP of Marketing
Helped launch a startup for a website/community for health-oriented grocery items that allowed for user input, reviews and a searchable database of food products with detailed nutritional information.

• Social Media. Leveraged database of Trader Joe's products to run a Facebook PPC campaign to build an audience of 1,500 fans of the brand to drive traffic to site.
• Operational Success. Developed branding, UX for website, sourced platform/vendors and process for building out product database.

PBS REAL ESTATE     Boutique Commercial Real Estate Brokerage    New York, NY • 2003–2009
Marketing Director
Built in-house advertising team for company from scratch to propel it to the forefront of its market through dedicated and focused efforts. Delivered significant cost savings with in-house staff.

• New Business Development. Wrote and packaged winning RFP responses that played pivotal role in capturing clients including Timberland and Levi's, resulting in $10M in new revenues.
• Media Buying/Placements. Saved 40%+ off book rates by negotiating media buys for print and online advertising contracts with major publications including The New York Times, New York Post, and Women's Wear Daily.

PETSNOBS INTERNATIONAL    Dog Apparel Manufacturer     New York, NY • 2003–2006
Principal / Founding Partner

• Comprehensive Branding. Developed complete portfolio of marketing tools and PR outcomes including sales collateral, B2B website, PPC campaigns, editorial placements/product reviews.
• Strategic Alliances. Forged partnerships with retailers including Saks Fifth Avenue and a major retail catalog by cultivating relationships from trade shows and website leads.

NEWMARK KNIGHT FRANK    Commercial Real Estate Firm     New York, NY • 1996–2002
Design Director
Produced corporate identity portfolio including newsletters, reports, and signage. Led internal design team to produce marketing collateral within tight budgets. Guided first company website including content management, database of online listings, demographic profiling, and online surveys.

• Rebranding Initiative. Created fresh look and compelling messages by leading multi-disciplinary team to develop new corporate sales kit, corporate website, and internal communications.
• Industry & Company Recognition. Received acclaim for work from CEO of Hasbro and from President of 34th Street Partnership. Acquired multiple internal letters of recognition from Newmark executives.
• Award. Won Employee of the Year award for outstanding performance in 1998.

PRINCETON PROPERTIES     New York, NY. • 2005-Current
Developed comprehensive marketing campaign for Class A property to include email broadcasts, micro-website, broker events and printed collateral. Site: www.tower52nyc.com

ST MICROELECTRONICS     New York, NY & London, UK. • 2005-2015
Organized, edited, and proofed 350+ slides for Multi-national Fortune 500 semiconductor manufacturer's annual investor/analyst conference.

Software Platforms:

CONTENT CREATION: Illustrator CC | Photoshop CC | InDesign CC | Dreamweaver CC
PRODUCTIVITY: Microsoft Office 2013 Suite | Google Enterprise Apps | Insightly CRM
WEB DEVELOPMENT: Wordpress | Landing page optimization | Lead Generation | Online Forms
EMAIL PLATFORMS: Listrak | Yesmail | Blue Hornet | Real Magnet | Mailchimp | Campaign Monitor
MARKETING AUTOMATION: Infusionsoft | Lead Scoring | Message Triggers | Funnels | Drip Campaigns DATABASE: Filemaker Pro | MySQL | Data Mining | Data Appending

Online Technologies:

CODING: XHTML | CSS | Mobile Web/Email | Responsive Design | Media Queries
ANALYTICS/TRACKING: Call Tracking | Email Tracking Codes | Google Tag Manager
SOCIAL: Facebook for Business | Blogs | Content Development
SEM / RETARGETING: Google Adwords | Facebook Ads | Linkedin Ads | Adroll
SEO: Keyword Analysis | Schema Markup | Citation Building | Site Speed Optimization

BFA Industrial Design:   UNIVERSITY OF WASHINGTON    Seattle, WA

Professional Certificate:   E-Business (web marketing & business development)   NEW YORK UNIVERSITY, 2001–2003

Certification:   Apple Certified Support Professional 10.5

BIG BROTHERS BIG SISTERS OF NYC    New York, NY (2001-2006)
Chaired special events marketing committee for fund raising events. Mentored a 13 year-old boy through a school based program for one school year.

PRESIDENT OF COOP BOARD    New York, NY (2002-2009)
Managed operation of small co-op building that included conducting annual shareholder meetings, consolidating corporation finances and streamlining building processes (i.e. electronic debiting/online bill payment for vendors).