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PROJECT OVERVIEW

MOTE MARINE PROTECT OUR REEFS - REEFPLATE.COM   •   2013

Situation: Mote's Florida Keys Research Facility was launching a fundraising program to promote the sale of vanity plates - which would fund coral reeef restoration research. At the time of engagement, all that existed was one web page and an offline payment fulfillment.

Solution: A new responsive website was developed that would showcase content such as stats, videos and blog posts relevant to the project. An online ecommerce system was setup to redeem the gift packages, purchase license plates and donations.

Result: The new site captured 20+ plate sales/month and 50+ gift redemptions/month in addition to moving over 1,000 people into the sales funnel within the first year.

My role included the following:

  • Creative/Conceptual Development/Project Management
  • Content Updates and Enhancements
  • Copywriting/Proofing/Editing
HOMEPAGE - VISIT SITE
HOSTED YOUTUBE VIDEO - VISIT SITE
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