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Newmark Broch1
MARKETING BROCHURE -
Redesign of Newmark Corporate Sales Kit
Situation: The existing corporate sales kit was in need of updating to reflect the firm’s recent expansion and growing business. The logotype/branding was going to be enhanced as part of this project.

Solution: We created a folder utilizing silver with a simple embossing of just the company name on the front – thus de-emphasizing the logo symbol without eliminating it or altering it drastically. A slit was put into the pocket to accommodate one of several small booklets. The larger pocket could be used for individual sheets relevant to the particular meeting/presentation. The smaller booklets carried through the silver theme as well as some vellum pages and spot varnishes. The new sales kit was well-received companywide.

Newmark Broch 2
MARKETING BROCHURE - Newmark (FOLDER OPENED)
ROLE: Creative Director | Production | Proofing/Quality Control
Newmark Broch 3
MARKETING BROCHURE - Newmark (DIFFERENT SERVICE LINE BOOKS AND FOLDER)
PRINTING SPECIFICATIONS: 7-Color Offset Printing with Multiple Embosses and Spot Varnish
Newmark Broch 5
MARKETING BROCHURE - Newmark (FIRST PAGE SPREAD)
Vellum Printed Page Shown
Newmark Broch 6
MARKETING BROCHURE - Newmark (INTERIOR SPREAD)
SOFTWARE SPECIFICATIONS: Adobe Illustrator, Photoshop and QuarkXpress
MARKETING BROCHURE - Newmark (FOLDOUT TIMELINE)
IMAGES: Generic - Stock Photos
MARKETING BROCHURE - Newmark (INTERIOR SPREAD)
IMAGES: Building Photos - Carolyn Schaeffer