PETSNOBS INTERNATIONAL • 2003
Situation: Start-up dog apparel manufacturer lacked a sales team, online exposure and a strong web presence that would showcase the collection and attract retailers who were critical to growth.
Solution: A clean, minimalist site that featured product pages with a story and theme for each item. Sizing information was clearly displayed and easily accessible. An online signup/evalution form was setup to capture potential retailers and understand market dynamics.
My role included the following: